Guanajuato, Gto. The Tourism Promotion Council of the state capital will invest 300 thousand pesos to pay for the recording of a Netflix series with actor Aarón Díaz, in which the tourist destinations of Mexico will be promoted.
The councilor of the PAN, Armando López Ramírez, and member of the Council, reported that it is expected that at least six chapters of this new project will be recorded in the city of humanity’s cultural heritage.
“The Board of the Council authorized an investment to go in a cooperative with the State Government, for an illustrative Netflix series, a series that passes through various parts of the country in a kind of documentary talking about the cultural, tourism and cultural issues. alternatives for tourism ”.
López Ramírez commented that the impact that Guanajuato will have with this series will be very important and will be reflected in the pockets of Guanajuato businessmen.
“The impact is going to be important, Netflix from the outset right now with the pandemic, everyone watches Netflix and the promotion is national and international, the return on investment of the 300 thousand pesos is by far very high.”
He specified that the 300 thousand pesos that will be invested in this project will come from the Tourism Promotion Fund, which this year is 6 million 50 thousand pesos, of which about 60 percent have been exercised at the moment.
The councilor said he did not know how much is the state contributing to the project, since there are other municipalities that will also have a part in this series, such as León, Irapuato, Dolores Hidalgo, San José Iturbide, and San Miguel de Allende.
“The stock exchange is state-owned, there are other municipalities involved that do not contribute the same because the first impact is for San Miguel de Allende and Guanajuato, and the cooperative must have a higher quota for these two, for example, in San José Iturbide they will to record the theme of Paragliding, they will have to contribute less because it will be two or three takes ”.
Armando López assured that Guanajuato and San Miguel de Allende will be promoted as the jewels in the tourist crown.
Finally, the councilor commented that the recordings in the city have already begun, “Aarón Díaz was here a few days ago,” and witnesses to the project will soon be available.