Former Booking.com CEO Kees Koolen has noticed the growing demand for alternative accommodation and has invested more than € 4 million from his personal fund in Holidu, the vacation rental search engine founded by the brothers’ Johannes and Michael Siebers in 2014.
Its investment is part of an expansion of 5 million euros to the round of 40 million euros of Series C that was already made last year, Holidu informs through a statement. This investment by the former CEO of Booking comes after a period of accelerated growth for Holidu despite the instability of the travel market due to the pandemic.
For Koolen, Holidu’s methodology is clearly the winner in the fast-paced trend toward alternative accommodation. “In the five years that I have been working with them, my confidence in the team has only grown,” said the Dutchman. In fact, as REPORTUR.mx has reported, Booking.com itself has already adapted to new trends, allowing accommodations that offer long-term stays, either weekly, requiring a minimum stay of seven nights, or monthly, with a minimum stay of 28 nights.
Holidu became profitable in May and since then has generated a positive seven-digit EBIT, the platform indicates, highlighting that in July, national reserves on its website were 68% compared to 50% in the same period of the previous year. “In July alone, more than 27 million users visited the Holidu website, which resulted in a 2.6-fold growth over the previous year’s bookings and more than 130 million euros in new bookings generated that month.”
Founded by brothers Johannes and Michael Siebers in 2014, the company has a digital platform for landlords (Bookiply) and another ideal for tenants (Holidu). Right now, this vacation rental platform is among the fastest-growing worldwide.