During the 2024 edition of Gala Puerto Vallarta-Riviera Nayarit, more than 6 thousand business appointments were achieved between 107 hotels with just over eighty wholesalers from 13 countries.
With these results that generated more than 99 companies from the invited market niches for a total of 180 professionals from the tourism industry on the floor, what was promised was fulfilled by being the most crowded and productive event in the history of the event.
After two days of meetings between the tourism industry of the region and its strategic partners, tourism professionals were agglomerated in different segments, such as luxury tourism, romance, golf, MICE, medical tourism and LGBTIQ, Conexstur, wholesalers from Central and South America with Volaris, the association of Wedding Planners from Puerto Vallarta and BahÃa de Banderas, as well as the Magical Towns of Jalisco and Nayarit that were promoting their charms with the attendees to encourage circuit tourism.
From these encounters between the hotel industry and the different commercial partners, promotion and marketing strategies are generated to maintain the influx of visitors and the demand for rooms in the next seasons, observing what are the areas of opportunity and the potential risks for this region.
Within the framework of Gala, the importance of continuing to enhance the experiences and sustainable tourism that travelers are looking for today was observed by the partners. Also generate greater visibility of the products we have for young audiences, as well as attract events and concerts aimed at this market niche.
The great potential of the destination through the binomial Puerto Vallarta – Riviera Nayarit was highlighted, since they are similar but at the same time very different, having a complementary offer, and the great security that is perceived throughout the region.
Other competitive advantages that were highlighted are the great gastronomic variety, that Puerto Vallarta has the best “pride” event in Mexico and that it is a romantic destination by nature, ideal for weddings, honeymoons and bachelor or bachelorette parties.
On the other hand, Puerto Vallarta has the advantage of the excellent connectivity it has with the United States and Canada with a large number of flights and frequencies. In this regard, some North American airlines announced an increase in seats with the renewal of their fleet, maintaining that same capacity and flow of operations until summer, as well as the implementation of seasonal charters from Dallas and Minneapolis.
Again, Gala Puerto Vallarta – Riviera Nayarit demonstrated why it is the most important event in the Mexican Pacific. In this edition it brought together 107 hotels with just over eighty wholesalers from 13 countries, plus 99 companies from the invited market niches for a total of 180 professionals from the tourism industry on the floor that concluded 6,036 business appointments.
At the close of the event, Mtra. Claudia Vanessa Pérez Lamas, Secretary of Tourism of Jalisco, highlighted: “the presence of the sections of romance, luxury, golf, LGBTIQ, MICE, which is the segment that we are strongly promoting in the destination, together with the renovation of the Convention Center and the great hotel offer, has led us to break records with the participation of 180 professionals from the industry and more than 6000 business appointments”.
On the other hand, Luis Villaseñor, director of the Puerto Vallarta Tourism Trust, pointed out: “in this event it was achieved, through the thermometer that the wholesalers give us, to define tactics that allow us to reach the objectives of increasing occupancy and generating better competitive rates; this has been key to the success of Puerto Vallarta, because this way we have been able to determine in advance the promotion actions that are beneficial for the destination”.
Finally, at the meeting it was determined that Puerto Vallarta and Riviera Nayarit will continue working hand in hand in joint advertising campaigns, showing themselves as a region that complements each other, which speaks of the strength that they have together.
Source: Quadratin
