With “Sarape and Sombrero for the whole world”, Lago de Chapala Sauces are known and enjoyed in Mexico, the United States and many international markets. Its presentation, alluding to clothing, and different flavor make this brand unique on the shelf.
The origin of Salsas Lago de Chapala
Lago de Chapala Sauces have their origin in the history of Sangrita, a traditional drink consumed alongside tequila. It was in the 1920s that Don José Sánchez and Doña Lupita Núñez created this hot sauce. They developed it by grinding chiles de arbol, salt, spices and a resting process.
Best quality ingredients
The original recipe was the main source of inspiration for the development of Lago de Chapala Sauces. The brand bears this name as a tribute to the city of origin of Don José and Doña Lupita.
The distinctive flavor of Lago de Chapala Sauces comes from the tree chiles they grow in their own fields, which guarantees the quality and freshness of their ingredients.
They have become known through a variety of flavors. For example, Chile de Arbol, Habanero Rojo, Habanero Verde, Marisquera, Chipotle, Mild and Poblano-Habanero.
The sauces are made following a natural formula, are gluten-free and use top quality ingredients. Furthermore, the production process is as natural as the cycle of sowing, harvesting, selecting, boiling, watering, salting, grinding and packaging.
All these steps are carried out through process certification houses, facilitating their export to offer the best quality sauces to the world.
They conquer the US palate
Due to its combination of flavors, Poblano-Habanero sauce stands out in the market. It has been very well received by both the American and Latin consumers.
Initially, Lago de Chapala Sauces established themselves in the market through their Arbol sauce because they are the manufacturers of the leading brand in the Hot Sauce category in the United States.
Something that makes them unique is the presentation of their bottles. They are dressed in the traditional sarape and hat that represent Mexico, transmitting its identity and culture.
In its development plan, in 2018 the company underwent a transformation towards a vertical structure that allowed it to achieve constant and controlled growth, giving a more solid commercial focus to its brands, including Lago de Chapala.
From then on, they grew towards other distribution channels to mainly conquer the international market.
The process of entering the United States market involved a constant evolution of its commercial strategy. Despite the challenges, the Mexican company established a solid supply chain in the United States with valuable distributors.
In major Hispanic markets in the US, Lago de Chapala Sauces are available with their traditional flavors of Arbol, Habanero Rojo, Habanero Verde, Marisquera and Poblano-Habanero. They are in Texas, Illinois, Florida, Connecticut, New York, New Jersey, Georgia, Maryland, Virginia, Arizona and California.
Regarding the crossover to conquer the Anglo consumer, the company is committed to developing specific strategies and actions to bring it closer to this audience, adapting its message, packaging and marketing strategies effectively.
The ultimate goal is for all sauce lovers to enjoy the products of Salsas Lago de Chapala. And so, experience the authenticity and quality they offer. “Sarape and hat for the whole world.”
Source: Abasto
